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業(yè)內(nèi)曝光:洋奶粉進(jìn)入中國(guó)價(jià)格翻倍(4)

出處：媽媽育兒網(wǎng)日期：2014-06-21 11:11:43編輯：Chen

下半年洋奶粉將漲國(guó)產(chǎn)奶粉走低

同時(shí),也有資深嬰幼兒奶粉人士分析稱,今年上半年,港版美素奶粉、雀巢奶粉已先行漲價(jià),下半年已“壓抑”近一年未漲價(jià)的洋奶粉也必定將反彈漲價(jià)。“從2008年開始,洋奶粉基本每年都在漲價(jià),去年僅僅是因?yàn)榘l(fā)改委進(jìn)行反壟斷調(diào)查迫使洋奶粉不得不降價(jià)且承諾一年內(nèi)不漲價(jià),但一年期限即滿,洋奶粉下半年必定漲價(jià)。”業(yè)內(nèi)人士表示。

該人士還表示,君樂寶奶粉低價(jià)入市確實(shí)對(duì)市場(chǎng)有所觸動(dòng),但觸動(dòng)的僅僅是以二三線市場(chǎng)為主的國(guó)產(chǎn)品牌奶粉,會(huì)令國(guó)產(chǎn)奶粉價(jià)格越走越低來(lái)?yè)寠Z那部分市場(chǎng)。據(jù)業(yè)內(nèi)人士透露,雅士利慧能、飛鶴以及貝因美等,現(xiàn)正或已經(jīng)推出了一系列低價(jià)奶粉,準(zhǔn)備與君樂寶等一競(jìng)百元奶粉市場(chǎng)。據(jù)悉,低價(jià)拼殺策略已令國(guó)內(nèi)市場(chǎng)上出現(xiàn)近年來(lái)絕無(wú)僅有的低價(jià)產(chǎn)品——售價(jià)僅為98元/罐的嬰幼兒奶粉。

各國(guó)奶粉售價(jià)比較(900克/罐)

中國(guó)市場(chǎng)嬰幼兒奶粉售價(jià)　一般每罐200—480元　平均售價(jià)250元/罐以上

美國(guó)163元/罐

加拿大105元/罐

日本147元/罐

澳大利亞136元/罐

新西蘭126元/罐

荷蘭90元/罐

英國(guó)89元/罐

法國(guó)107元/罐

德國(guó)95元/罐

俄羅斯94元/罐

韓國(guó)131元/罐

柬埔寨118元/罐

緬甸108元/罐

新加坡125元/罐

南非130元/罐

阿根廷109元/罐

(單位:人民幣)

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