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飛鶴攜手天貓超級品類引爆購物狂歡

出處：媽媽育兒網(wǎng)日期：2019-03-27 17:25:23編輯：Rainbow

近日，“更適合中國寶寶體質(zhì)”的飛鶴奶粉，在上海外灘重磅啟動點亮儀式，“我愛飛鶴奶粉”標(biāo)語奪目閃耀，引發(fā)現(xiàn)場人潮強(qiáng)勢圍觀，爆棚人氣證明了飛鶴奶粉的實力和地位。

作為家喻戶曉的國產(chǎn)嬰幼兒奶粉品牌，飛鶴57年始終堅持“更新鮮、更適合”的品牌理念，不斷提升產(chǎn)品品質(zhì)，專心守護(hù)中國寶寶的健康和未來。此次點亮儀式，正式為3月29日-30日飛鶴天貓超級品類日購物狂歡節(jié)拉開帷幕，升級品質(zhì)購物體驗，助力寶寶健康成長。

從源頭鎖住新鮮實現(xiàn)首條全產(chǎn)業(yè)鏈模式

好的配方奶粉離不開好奶源，飛鶴乳業(yè)在世界公認(rèn)的北緯47°最優(yōu)質(zhì)黃金奶源帶上，打造了中國嬰幼兒奶粉行業(yè)內(nèi)第一條完整的全產(chǎn)業(yè)鏈。從“種好一顆牧草”開始，從源頭鎖住新鮮，飛鶴不僅實現(xiàn)了從牧草種植，到規(guī)?；膛ｏ曫B(yǎng)，直至生產(chǎn)加工、物流倉儲、渠道管控乃至售后服務(wù)各環(huán)節(jié)的全程可控，更形成了“農(nóng)牧工”三位一體的產(chǎn)業(yè)集群效應(yīng)以及“種養(yǎng)加”一體化的農(nóng)業(yè)產(chǎn)業(yè)模式。

依托于全產(chǎn)業(yè)鏈，飛鶴構(gòu)建了兩小時生態(tài)圈，產(chǎn)品9-28天即可送達(dá)消費者手中，并保證100%牧場新鮮生牛乳一次成粉，最大程度保證了產(chǎn)品的新鮮，引領(lǐng)行業(yè)進(jìn)一步從安全邁向新鮮品質(zhì)時代。此外，飛鶴還率先走岀綠色可持續(xù)發(fā)展道路，探索岀農(nóng)畜牧業(yè)種養(yǎng)一體的生態(tài)循環(huán)模式，助力綠水青山生態(tài)文明建設(shè)。

聚焦母乳化配方科研實力全球領(lǐng)先

嬰幼兒配方奶粉不斷發(fā)展的過程中，更接近母乳是全行業(yè)共同的追求。飛鶴作為國內(nèi)最早研究中國母乳、第一批建立中國母乳數(shù)據(jù)庫、最大范圍進(jìn)行母乳數(shù)據(jù)采集及研究的乳企之一,專注于中國母乳研究，不斷升級“母乳化配方”，研制更適合中國寶寶體質(zhì)的嬰幼兒配方奶粉。2011年，根據(jù)中國母乳的“黃金標(biāo)準(zhǔn)”，飛鶴率先在奶粉配方中引入OPO結(jié)構(gòu)脂，推出了國內(nèi)第一支含仿生母乳成分的高端嬰幼兒奶粉——星飛帆系列，并聯(lián)合中國科學(xué)院，對數(shù)百名中國寶寶進(jìn)行了嬰幼兒配方奶粉臨床喂養(yǎng)試驗，成為國內(nèi)首家完成臨床喂養(yǎng)試驗驗證的奶粉品牌。

在嬰幼兒奶粉的研發(fā)上，飛鶴產(chǎn)品的應(yīng)用研發(fā)一直領(lǐng)先于行業(yè)。近年來，飛鶴積極整合全球資源，搭建了美國波士頓、佛蒙特大學(xué)、中國北京、中國甘南實驗室的“兩國四地”聯(lián)合科研平臺，與哈佛醫(yī)學(xué)院合作建立了飛鶴-哈佛B(yǎng)IDMC營養(yǎng)實驗室，構(gòu)建以企業(yè)為主體、產(chǎn)學(xué)研深度融合的技術(shù)創(chuàng)新體系，不斷增強(qiáng)集突破性、引領(lǐng)性、平臺化于一體的創(chuàng)新能力。同時，2018年12月，中國首家乳品工程院士工作站落戶飛鶴，為中國乳業(yè)強(qiáng)勢賦能，推進(jìn)行業(yè)整體水平提升，助力民族品牌的科技崛起，帶動整個乳業(yè)走向更高水平。

“更新鮮、更適合“ 領(lǐng)跑品質(zhì)時代

飛鶴始終堅持以產(chǎn)品品質(zhì)為基石，不斷從環(huán)境、奶源、工藝、配方研發(fā)等多方面精益求精，升級“更適合中國寶寶體質(zhì)”的奶粉，守護(hù)住中國寶寶自己的奶瓶；并且堅決以質(zhì)量為第一標(biāo)準(zhǔn)，對鮮奶、原材料、半成品、成品進(jìn)行24小時全程跟蹤檢驗，創(chuàng)下連續(xù)57年安全生產(chǎn)無事故記錄，以品質(zhì)鑄就品牌。同時，飛鶴連續(xù)兩年入圍世界乳制品創(chuàng)新大獎，斬獲素有世界食品界“諾貝爾獎”之稱的世界食品品質(zhì)評鑒大會金獎四連冠，并在全球乳品峰會上代表中國嬰幼兒奶粉行業(yè)向世界發(fā)聲，用核心技術(shù)和卓越品質(zhì)為中國乳業(yè)贏得國際贊譽(yù)。

卓越品質(zhì)，非凡升級，有口皆碑的飛鶴奶粉，贏得了消費者的一致認(rèn)可。3月29日-30日，飛鶴奶粉攜手天貓平臺回饋廣大消費者，滿贈爆款luna 潔面儀等多重好禮，引爆“天貓超級品類日-奶粉專場”，為寶媽們送上真正品質(zhì)、放心、實惠的狂歡購物節(jié)。

持續(xù)打造“更適合中國寶寶體質(zhì)”的奶粉，深挖奶源優(yōu)勢，創(chuàng)新研發(fā)技術(shù)，夯實產(chǎn)品品質(zhì)，飛鶴奶粉將一直守護(hù)中國寶寶健康成長。飛鶴天貓超級品類日預(yù)售現(xiàn)已全面開啟，一起點燃購物狂歡吧！

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