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盤點(diǎn)多美滋奶粉的四宗罪，回顧多美滋奶粉最新事件(3)

出處：媽媽育兒網(wǎng)日期：2013-09-29 11:23:37編輯：Chen

三宗罪：多美滋奶粉虛假?gòu)V告，夸大宣傳

多美滋奶粉含三聚氰胺 廣告涉嫌虛假宣傳

廣告無(wú)處不在，而集視、聽(tīng)于一體的電視廣告，往往最能影響人們的購(gòu)買。奶粉行業(yè)競(jìng)爭(zhēng)激烈，電視廣告更是別處心裁。廣告產(chǎn)品：多美滋金裝金盾多學(xué)1加配方奶粉3段。廣告語(yǔ)節(jié)選：--“寶寶太小了，體質(zhì)還很弱，我總是小心翼翼保護(hù)著他，卻擔(dān)心做的還不夠”。“你可以給他多美滋金盾，特含優(yōu)抗力配方，給寶寶'我自己的抵抗力'”。

關(guān)鍵詞：抵抗力

編輯點(diǎn)評(píng)：多美滋金盾系列的產(chǎn)品均以“增強(qiáng)抵抗力”的配方作為賣點(diǎn)，電視廣告中寶寶那一聲清脆的“我自己的抵抗力”更是深入人心。其配方亮點(diǎn)在于益生元組合的添加。這個(gè)益生元組合成份就是低聚半乳糖(GOS)和低聚果糖(FOS)，這兩種成分已被證實(shí)能促進(jìn)腸道有益菌增殖，抑制有害菌生長(zhǎng)，減少有有害物產(chǎn)生，從而提高寶寶腸道免疫力，降低胃腸道疾病的發(fā)生率。

結(jié)石寶寶事件曝光后，面對(duì)輿論的質(zhì)疑，多美滋公司始終保持沉默，但自從質(zhì)檢部門“產(chǎn)品不含三聚氰胺”的檢測(cè)結(jié)果出來(lái)后，多美滋近來(lái)大有借廣告打“翻身戰(zhàn)”之勢(shì)。電視上各種身份 “媽媽”宣傳“我的孩子從小就喝多美滋”、“我信賴多美滋”的聲音不絕于耳，更出現(xiàn)了一位“多美滋質(zhì)檢員”稱“我的孩子從小就喝多美滋，我當(dāng)然要認(rèn)真檢測(cè)!”

對(duì)此，北京漢衡律師事務(wù)所張明國(guó)律師認(rèn)為已涉嫌虛假宣傳：“如果確實(shí)自己孩子食用了多美滋，沒(méi)問(wèn)題。但如果她是個(gè)演員，或者確實(shí)是質(zhì)檢員，但孩子并沒(méi)從小喝這個(gè)牌子奶粉，那就是虛假?gòu)V告。”

廣告法同時(shí)規(guī)定：廣告應(yīng)當(dāng)真實(shí)、合法，不得含有虛假內(nèi)容，不得欺騙和誤導(dǎo)消費(fèi)者，而調(diào)查結(jié)果公布后，多美滋多次向媒體聲明“我們?cè)谥袊?guó)內(nèi)地生產(chǎn)銷售的多美滋奶粉都是安全的。”

這種說(shuō)法是否得當(dāng)?張明國(guó)律師指出，此舉有夸大宣傳的嫌疑：“沒(méi)有三聚氰胺并不等于說(shuō)產(chǎn)品就是安全的，可能有其他的有害物質(zhì)沒(méi)有檢測(cè)出來(lái)，暫時(shí)沒(méi)發(fā)現(xiàn)，同事還建議孩子家長(zhǎng)不相信就別買。”

四宗罪：多美滋被指操控幼兒胃口

多美滋添加麥芽糊精，消費(fèi)者懼怕難判斷

百度搜索中，有關(guān)'多美滋奶粉問(wèn)題'的相關(guān)網(wǎng)頁(yè)就有3800000篇。很多網(wǎng)民在互聯(lián)網(wǎng)上爭(zhēng)先恐后的對(duì)多美滋奶粉進(jìn)行評(píng)論。過(guò)去有多美滋“結(jié)石門”事件，后有嬰兒喝多美滋嬰奶粉后出現(xiàn)嘔吐腹瀉的報(bào)道，現(xiàn)在又有多美滋奶粉添香過(guò)量的投訴，真是奶粉問(wèn)題紛爭(zhēng)不斷，大有愈演愈烈之勢(shì)!

多美滋奶粉性價(jià)比高，是因?yàn)槟谭壑泻写罅康柠溠亢Y料顯示：麥芽糊精也稱水溶性糊精或酶法糊精。它是以各類淀粉作原料，經(jīng)酶法工藝低程度控制水解轉(zhuǎn)化，提純，干燥而成。

麥芽糊精是嬰幼兒奶粉中主要原料，屬于沒(méi)有營(yíng)養(yǎng)的添加物，其功能是使產(chǎn)品體積膨脹，不易結(jié)塊，速溶等功效，從而可降低產(chǎn)品的成本。就奶粉來(lái)講，麥芽糊精一般占奶粉含量的15%以下。有關(guān)專家講述：從一定程度來(lái)講，麥芽糊精對(duì)人體沒(méi)有明顯的害處，但是也會(huì)造成某些功能的缺少。

多美滋幼兒配方奶粉操控了幼兒們的胃口，如果幼兒連續(xù)食用多美滋幼兒配方奶粉，就很難再食用其他品牌的奶粉，甚至連幼兒輔食也不愿食用，這樣下去不知如何是好?我們這些年輕的父母很是擔(dān)心!

網(wǎng)友一針見(jiàn)血的說(shuō)道：多美滋幼兒配方奶粉香氣很重，甜味很濃，肯定是廠家向該奶粉里添加了大量的香精和糖，如果奶粉里面沒(méi)有添加過(guò)量的香精和糖，那廠家就應(yīng)該在奶粉包裝盒上注明香精和糖的含量。文章來(lái)源：https://finance.takungpao.com/hgjj/q/2013/0917/1910786.html

本文由媽媽育兒網(wǎng)（http://m.15thirdstreetblackrock.com/）小編摘自于網(wǎng)絡(luò)

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